| Taking responsibility for the environment and local community has been an important part of Rezidor's broader commitment to sustainable development for many years. In 2001, this commitment was fortified and placed within the scope of a programme called Responsible Business (RB). Each hotel has a unique RB Action Plan covering areas such as community outreach, environmental improvement, employee well-being and health and safety. To read more about the RB programme, please go to www.responsiblebusiness.rezidor.com.
Our hotels are engaged with both local charity groups and Rezidor's corporate international charity organisation, the World Childhood Foundation. The mission of Childhood is to defend the rights of the child and to promote better living conditions for vulnerable and exploited children at risk all over the world.
Here are some of the Responsible Business activities and achievements of this hotel:
- Recruitment day at the ICC, working with East Side City Jobs with the hope of recruiting up to 100 local people to provide a high level of service to its guests - August 2005
- The Radisson SAS Hotel have chosen NCH Birmingham Young Carers as its charity for the year and has planned a programme of hospitality events aimed at giving respite to children and young people who care for sick or disabled family members. - December 2005.
- The work of Birmingham artist Ros Willis - hangs proudly in the corridors of the meeting and events floors. - January 2006. The Radisson SAS hotel, supported a new local talent that is fulfilling her life long ambition.
- A key venue in the Gigbeth festival - this festival brought together promoters, musicians and music organisations with the view to provide industry exposure for fast rising talents, offer networking opportunities, advice and guidance and promote Birmingham's music scene in a coherent way. - March 2006 - The Radisson SAS Hotel Birmingham provided the perfect venue for local talent to showcase their varied talents.
- Children from NCH Young Carers charity took part in a penalty shootout with NCH mascot Cedric the Dragon and also baked a special £300,000 shaped cake in the Radisson SAS kitchen to be auctioned off to guests. - April 2006. This event marked the launch of their £300,000 annual fundraising appeal.
- Radisson SAS Hotel Birmingham offers children of the NCH Young Carers charity afternoon tea in Filini restaurant, cookery lessons and overnight stays - April 2006 - A fantastic opportunity for the children to experience being guests in the hotel and the cookery lessons provided practice for necessary life-skills.
- Valerie Stewart - Human Resources manager on behalf of The Radisson SAS Hotel Birmingham won the prize for 'Employer with fewer than 250 staff' at the Birmingham Employer Coalition awards. - April 2006 - More than 80% of the 65 people that were employed by the hotel had previously been unemployed and 54% of them were from Birmingham's most disadvantaged wards.
- Special job shadow day for leisure & tourism teachers was held to give them an in-depth insight into the hospitality industry - set up by Radisson SAS Hotel Birmingham and Education Business Links which works to bridge the gap between young people, teachers and business. This provided future hospitality staff a realistic insight into Hotel Life. July 2006
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